Wednesday, December 25, 2019

How Does Blood Donors Help The Mankind - 1682 Words

Stasis you are working with: Action Thesis-: I will like to show how blood donors are in a desperate need and encourage you to take an immediate action to help the mankind because it can save the life of your loved and beloved ones. SECTION ONE OUTLINE: Monroe’s Motivated Sequence STEP 1. Attention I. Introduction STEP 2. Need II. A look at the overwhelming need for blood donors. A. The issue of people not participating to donate blood which causes lack of blood for medical treatment of patients. 1. Why people don’t donate blood. a. Lack of participation of an actual blood donor possess a threat to the life of many Americans. b. According to the American Red Cross, Two most common reasons cited by people who don t give blood are:†¦show more content†¦2. According to World Health Organization, although an estimated 38% of the U.S. population is eligible to donate, less than 10% actually do each year. 3. You can now see the magnitude of the problem with the lack of blood donation. STEP 3. Satisfaction III. Fortunately, it is the problem that can be easily solved. All you have to do is to go to the nearest Red Cross and donate your blood. A. For those of you who have never donated blood, the process is so simple, easy and fast. 1. First, you fill the donor information form that questions about your sexual history and health. 2. You will then receive the mini physical. 3. They will take a drop of blood from your finger to measure the percent red blood cells in your blood. 4. Then, they will check your blood pressure as well as water temperature and pulse. So you are not only saving lives by donating blood but you are also checking your own. 5. After physical, you will be asked after which time you choose to donate. 6. Then you will be asked to lie on the donor chair. 7. A staff member will clean your arm and insert a non-reuse able needle in it. 8. After a pint of blood has been taken which usually takes 10 minutes, you will be asked to relax for 10 to 15 minutes you enjoy snacks and cookies. 9. The practice is over and the eight week, you can donate blood again. B. General myths of blood

Monday, December 16, 2019

Market Structure And Functions Of The World Economy

Edenz collages Financial Marketing Assessment No. 1 Individual Assignment Student name : - Md Mokshed Hasan Student id : - 614181 Part one: - Market structure and functions Q1,a) Financial markets:- It’s a marketplace where buyers and sellers participate in the trade of assets like equities, binds, currencies and derivatives. Financial markets are well-defined by having transparent pricing, rudimentary regulation on trading, cost and fees and market forces determining the pieces of stocks trade. Its participants need to fulfil some of certain criteria on the bases of the amount of the money held, the investor’s geographical location, knowledge of the markets the participants profession. It’s an important market for the world economy to make a comprehensive financial relation between investors and people who has savings. An effective financial market is related with developing economy of world and GDP of countries around the world and increases of individual wealth. Financial markets are in every county in the world but the sizes of those are different from each other by the participations of buyers and sellers. The New York Stock Exchange (NYSE) and the Forex markets become the world largest financial markets by trading trillion of dollars on daily basis. There are more financial markets that have heavy trading and demand for securities on some specific periods and historically prices rises by this time onShow MoreRelatedThe Federal Reserve ( Investopedia ) Essay1574 Words   |  7 Pagesmoney supply that would balance the economy, and introduce Federal Reserve Notes as a form of new currency (stlouisfed). In essence, the Federal Reserve became fully respon sible for developing a comprehensive banking system that would allow for a strong economy. Therefore, one must understand the structure, the function, and the future of the Federal Reserve Bank that continues to financially secure this great country. 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Sunday, December 8, 2019

Music role in the lives of people Essay Example For Students

Music role in the lives of people Essay It takes me back to a time when my parents and all of my siblings were alive and we would gather around and sing UN songs such as Row, Row, Row Your Boat (Elephant roam late 2012). I enjoy teaching my grandchildren the same great songs that I learned and taught my children as well. 2. What music do you associate with adolescence? Was this music a way to fit in or rebel? As an adolescent I was drawn to the sounds of Rock music. I enjoyed music from such artists as 38 Special, Kiss, Poison, and White Snake to name a few. Im not sure I listened to this music for either purpose of fitting in or rebelling. I remember listening to the melodies and rhythms and Just feeling the music. It was say to get caught up in the moment and lose yourself in the fantasies and ease of passion and flow of the words and sounds. One of my favorite songs was Talk Dirty to Me (asss rock: Poison 2013). The title alone gives away the feel for the type of music that the boasts the ass. This kind of music enabled adolescents to feel, express and share their emotions regardless of happy, sad, or angry. 3. What music do you associate with comfort? How do these songs help you deal with disappointment or stress? The type of music I associate with comfort is Christian music. If I am sad, own or overly stressed I listen to this type of music. One of my favorite artists is Chris Tomlinson. Some of his music that I enjoy listening to and that I find comfort in are How Great is Our God and Indescribable. I get lost in the glory of God and all his powerful abilities including the way he speaks through the music of others. Comfort music is another type of music that provides comfort mostly when times are difficult and I feel like I can no longer cope with a stressful situation. This type of music is helpful during death, unmanageable change, emotional distress, restlessness, agitation, and breakups among other difficult times. This type of music can provide support to both behavioral and psychological issues. 4. What music do you associate with happiness? Why? Pop songs are the songs associated with happiness. This type of music Just gets me in a happy and energetic mood. I love to sing along and dance to Pop music when the Music role in the lives of people By speechlessly feel happy. They also help reduce tension and get me in a cleaning mood.

Sunday, December 1, 2019

Mother Dairy free essay sample

MARKETING MANAGEMENT (Final Project Report) ON MOTHER DAIRY ICE CREAMS Presented to: Prof. Neha Gupta Presented by: Sumaira Patel (39) Vishal Narula (63) Akshay Dhuri (64) Swet Shah (65) Himanshu Shah (66) Abhinav Srivastava (68) K J Somaiya Institute of Management Studies and Research Page | 1 CONTENTS Sr. No. Particulars Page No. 1. Mother Dairy – Company Overview 4 2. Marketing Mix (4Ps) 10 3. Segmentation, Targeting, Positioning (STP) 13 4. Mother Dairy Ice Cream Branding Strategy 21 5. Mother Dairy Ice Cream Pricing Strategy 23 6. Mother Dairy Ice Cream Distribution Strategy 24 7. Mother Dairy Ice Cream Advertising Strategy 27 8. Ansoff’s Matrix 30 9. Michael Porter’s Five Forces Model 31 10. BCG Matrix 33 11. Mother Dairy Ice Cream Product Life Cycle 35 12. SWOT Analysis 36 13. PESTEL Analysis 37 14. Future Strategy 38 15. Survey Questionnaire 41 Page | 2 ACKNOWLEDGEMENT We take great pleasure in submitting this project report for the year 2013-2014 as students of K. J. SOMAIYA INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH. This report is a part of the requirements of the Master in Management Studies Course, University of Mumbai. We will write a custom essay sample on Mother Dairy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page We take this opportunity to express our gratitude to all those who helped us in completion of our project successfully. We thank Prof. Neha Gupta for her guidance and suggestions for our project. We would like to give thanks to all the respondents who gave their valuable time in filling our questionnaires and providing us with the valuable information and helped us in completing our project. At last we would like to thank all those who have indirectly helped us for the same, our parents, friends and classmates. Sumaira Patel (39) Vishal Narula (63) Akshay Dhuri (64) Swet Shah (65) Himanshu Shah (66) Abhinav Srivastava (68) Page | 3 1. MOTHER DAIRY – COMPANY OVERVIEW MOTHER DAIRY– At Glance Parent Company National Dairy Development Board (NDDB) Category Milk and Food Processing Sector Food and Beverages Tagline/ Slogan Piyo Pure Mission Mother Dairy’s heritage is intrinsically linked to the cooperative movement in India. With determination pride we will continue to serve our farmers, rural India our consumers. Our values reflect who we are what we firmly believe in. Vision Provide quality food and beverages to consumers at affordable prices while ensuring fair returns to the producers. USP India’s very own producer of milk, milk products, beverages, foods, etc. at affordable rates and of premium quality Product Portfolio Popular Brands 1. Mother Dairy Plain Dahi 2. Dhara 3. Safal Competition Competitors 1. Amul 2. Nestle 3. Britannia 4. Kissan 5. Heinz 6. Reliance Fresh Page | 4 1. 1 FORMATION OF MOTHER DAIRY NATIONAL DAIRY DEVELOPMENT BOARD (NDDB) The National Dairy Development Board (NDDB) was designed in 1969 on Anand Dairy Cooperative outlines of creating district cooperative of milk producers at village level which aim at collection of whatever amount of milk they produce and payment to them according to the quality of milk they supply. Then this milk is processed and supplied to the people at metropolitans and other cities at nominal charges. For about 5 years, NDDB was dormant till the time they received presents of Whole Milk Powder and Butter Oil from European Union and came into action with the help of Indian Dairy cooperation. Operation flood was started in 1970 under the guidance of Dr. Kurein, Chairperson NDDB, Anand and Mr. Jamnadas Patel in Khera, Gujarat. The objectives of Operation Flood are: ? ? ? ? ? ? ? ? To buy the milk from the farmers and villagers as much milk as they could supply at reasonable prices and keep the price of milk stable whole year. To operate, procure, process and market milk and milk products. Production of good milk after its qualitative and quantitative estimation. System to eliminate middleman. Providing technical inputs and services to yield of milk animals. Organizing an efficient transport system to collect milk from villagers. Set up of balancing dairies and storage system to convert excess milk to milk powder and butter oil. Train personnel to plan and manage the system as well as operate the services described. To meet out these objectives, NDDB started dairy plants all over India and Mother Dairy was one of them. It was set up in 4 major cities at Delhi, Mumbai, Chennai and Kolkata. Operation flood was a major dairy development program. Funds were generated by the sale of dairy commodities donated by the World Food Program (FAO-UN) which assisted project to carry out its mission. This included establishing dairy cooperatives in rural milk sheds, setting of animal husbandry units, constructing modern dairies in cities, organizing storage and long distance transportation and project planning with manpower development. The first phase of operation flood was completed in 1979, followed by second phase (1979-1988), assisted by European Economic Community. Its third phase ended in 1996. Page | 5 1. 2 MOTHER DAIRY PROFILE Mother Dairy was set up under the operation flood project on 2nd December, 1974. It is equipped with latest technology. Products are prepared as per the PFA standards. The dairy was established on behalf of the Govt. of India, Ministry of Agriculture (Dept. of Animal Husbandry and Daring). Mother Dairy is being managed by NDDB as a subsidiary unit retaining its independent character. Mother Dairy markets approximately 3. 2 million litres of milk daily in the markets of Delhi, Mumbai, Saurashtra and Hyderabad. Mother Dairy milk has a market share of 65% in the branded sector in Delhi where it sells 2. 5 million litres of milk daily and undertakes its marketing operations through around 1400 retail outlets and over 1000 exclusive outlets of Mother Dairy. 1. 3 PRODUCT RANGE OF MOTHER DAIRY Mother Dairy has a huge product range and these products have been marketed through retail network. ? ? ? ? ICE-CREAMS Safal (Select frozen vegetables) Jams, Ketch-up Pickle Mango drink other fruit juices ? ? ? ? Paneer Sterilized cream Butter milk (chhachh) Dhara Oil, etc Some of the new products launched recently are Misthi doi, Dahi, Flavored Milk, Lassi, Butter, Pure Ghee, UHT Milk, Dairy Whitner, Cheese etc. Page | 6 Details of Product Safal Products Juice Orange, Orange-Apple, Mixed Fruits, Grape Pickles – Mixed Pickle, Mango Pickle, Red Chili Pickle, Lemon Pickle Jam – Pineapple, Mixed Fruits, Apple, Orange Marmalade Squash – Orange, Lemon Rice Safal Gold Basmati Rice, Safal Silver Basmati Rice, Safal Premium Paramal Rice Safal Drink – Guava, Mango Nectra Tomato Products Tomato Puree, Tomato Ketchup Dairy Products Butter, Ghee, UHT, Curd, Lassi, Flavored Milk 1. 4 ABOUT MOTHER DAIRY ICE-CREAMS In 1996 mother dairy came up with its ice-creams. Mother Dairy ice creams are now being enjoyed across the markets of Delhi/NCR, Mumbai, Kolkata, Punjab, Rajasthan, Uttar Pradesh Uttaranchal. Next year, it plans to go south to Hyderabad and Bangalore. With Indias per capita consumption of ice-cream at 200 ml being among the lowest in the world, opportunity for ice-cream marketers is abundant. And mother dairy is all geared up to take advantages of the opportunities ahead. Mother dairy has a huge variety of ice-creams in its portfolio, from impulse to take away to gallons. The range will be available at Mother Dairy booths, retail outlets and push carts. In the ice cream business their major competitors are Amul, Kwality Wall’s, Cream bell and Vadilal. Among these Amul, Kwality Wall’s are giving neck to neck competition to mother dairy. But to stay ahead of the competition require special effort. Mother dairy ice-creams strategy of product differentiation is value created through quality of the offerings as well as innovations in products. And this is backed by a relevant marketing and promotion campaigns. At present company claims 65 per cent market share in the ice creams market in Delhi and the National Capital Region. A harsh summer, a keenly contested battle, and a pampered consumer, it cant get hotter than that for the ice cream industry Page | 7 Sundae Magic Coffee Excess and Shahi Meva Malai, these sundaes give you the chance to relish what even the Add a little magic to your day with Mother Dairy’s sensational range of sundaes. A liberal sprinkling of nuts accompanied by a thick layer of rich sauce makes these sundaes absolutely irresistible. Available in three exotic flavours Jamaican Almond Fudge, Nawab of Awadh was deprived off. Kulfi This traditional Indian delicacy just got betterricher creamier and with more variety. Surrender to that all time favourite: Kesar Kulfi or enjoy the richness and abundance of nuts with Pista Kulfi. A royal treat for those with a taste for traditional delights. Cups A wide range of flavours to enjoy both at home and while on the move. Take your pick from avariety of flavours like Vanilla, Strawberry, Chocolate, Butterscotch, Choco Chip etc. Guara nteed to make all those family gatherings and outings extra special. Fruit Classics A unique range of premium ice creams in which carefully handpicked fruits blend with rich, creamy ice cream so that every spoonful that melts in your mouth has a natural taste of real fruit. Indulge your senses in the mouth watering flavour of delicious fruit with an added excitement of real fruit pieces. What’s more, it comes in three delectable flavours Strawberry Crush, Mango Marvel and Litchi Surprise Page | 8 Bricks Take your favourite ice creams home. They are a 500 ml or 1 litre Brick. Choose from a mind boggling range of great flavours. The All time Favorite Vanilla, Strawberry, Butterscotch, Chocolate and Two in One. The Simply Irresistible Choco Chip, Kesar Pista, KajuKishmish and Kulfi Pista. The New Unique Choco Fudge, Badam Thandai, Shahi Nazrana andFruit N Nut and Simply Coffee. A delicious for the entire family. Lic Lolleez An all time hit with the kids!! A refreshing and colourful range of ice candies and milk lollies-they are the perfect solution to the summer heat and add that extra zing to the winter chill. Try the new Chulbuli Shararat Lic Lolleez to re-discover the naughtiness in you. Page | 9 2. MARKETING MIX (4 P’S OF MARKETING) PRODUCT PRODUCT VARIETY – A wide range of dairy ice creams and frozen desserts QUALITY – Ice cream rich in calcium and fresh every time DESIGN Includes chocolate bar, cups, candy, tubs and family pack PACKAGING – High quality and eye catching packaging. Packaging colours ranges from orange, blue, green, red yellow and purple. Packaging is colourful in order to attract children and youth SIZES The paper packs are available in 500, 750, 1000, 1250 and 1500 ml and tubs are available at 1 ltr. SERVICE – Satisfying the dessert needs of the population in the best possible manner and delivering quality every time and offering a wide range of variety to choose from. RETURNS – Only in the case of damaged ice creams PRICE Price varies for different ice creams depending upon the size and the form of the product For example a 115 ml tub is priced at Rs 30 and chocolate cones are priced at Rs 40 Price of its competitors is more or less similar. They have price points for different consumers from low cost stick bars to family packs. Overall they follow a penetrative pricing strategy. Page | 10 PLACE Channels- The products goes from the Mother dairy plant to a local area distributor, then from there to a retailer and finally to the consumer. Coverage- First launched in 1996, Mother dairy ice creams were available only in Delhi and NCR region for the first few years. Then it expanded its reach in the north region, and 4 years ago it entered Mumbai. Now they aim to get a national coverage and with that in mind they entered south India. Location Mother dairy delivers ice cream to retailers in company owned trucks. They also have Mother Dairy carts which sell directly to the customers. These carts are normally placed outside schools and colleges, so that they can directly reach out to their target group. PROMOTION Advertising – vehicle advertising, outdoor billboards, point of sale displays and advertisements on television Message- The whole promotion links Ice cream with special moments of life which makes life real good. The campaign aims to lure the target audience for everyday indulgence with the regal, special taste of Mother Dairy ice-cream Page | 11 On ground Activation- Malls and Market are a place where huge crowd of people can approach at once and so Mother dairy goes to various malls to generate a lot of buzz for the Brand. Mother dairy also goes to various schools where it can get in touch with its target consumer directly. Where they organize games, distribute various goodies and freebies and holds contests and promotions. There they also get accurate feedback of how their products are received by the children. It also sponsors many events like in the year 2012 it sponsored an event in Mumbai called UTSAV 2012 – a children’s moment for civic awareness. They were also associated with Channel [V] India fest in Pune in Symbiosis College Page | 12 3. SEGMENTATION, TARGETING AND POSITIONING (STP) 3. 1 SEGMENTATION Mother Dairy Ice Creams has segmented its customers on the basis of Pricing. Their Ice Cream price ranges from Rs5 Rs 500. They have divided the market into 3 categories depending on pricing Value, Mixed Price and Premium. Value: These are low cost stick bars, Kulfis and value added packs Mixed Price: Here we have the mid range products like the chocolate, butterscotch, vanilla cone and cup ice creams Premium: These are the products like the diet sugar free ice cream packs and exclusive flavour tubs like the Caramel Croquant , Blueberry Bliss , Sheer E Khaas etc Premium Mixed Price Value Page | 13 Value Products: Mixed Price : Premium : Page | 14 3. 2 TARGETING Mother dairy ice creams launched in the year 1995 has shown continuous growth over the years and today has approximately 62 percent market share in Delhi and NCR. It introduces new flavours like O’blast, an orange based ice cream dessert to target the kids. It also has a brand chillz which targets the youth (15-25 year olds). It also has range of ice creams particularly targeting the children like the lic lolleez, cool buddies. It targets this segment aggressively – it arranges a media blitzkrieg in summers and plans to increase the number of carts outside schools holds contests and promotions, offering goodies to them. In the ice cream business, where Mother Dairy trails market leader Amul and Kwality Walls, its advertising and promotions budget will double to Rs10 crore. Amul, which is the market leader with 37% market share, spends Rs2. 5 crore on advertising. Kwality has an 8% market share and Mother Dairy has about 7%. 3. 2. 1 Targeting the Heath Conscious Consumers today have become very health conscious and are constantly evaluating among products to pick the healthiest option while making the purchase decision. Eyeing the healthconscious consumers, Mother Dairy has launched new low fat ice-cream Dietz in mango and strawberry flavours. Page | 15 The milk fat content of the products is only 25 per cent of the content in regular ice-creams. Ice creams are considered to be a junk unhealthy food, this range is expected to change the way Indian consumers look at Ice creams. Now consumers can indulge in ice creams without worrying about the health. With the media and doctors in an overdrive to educate Indians on the efficacy of healthy foods, the market is expected to grow multifold. With the launch of healthy ice creams, Mother dairy is all set to ride the healthy foods wave. 3. 2. 2 Targeting the Youth Chillz range particularly targets the younger generation of 15-25 years old. Chillz range includes delightful cups, creamy tubs, drooling chocolate bars and delicious cones. They have vibrant, colourful and attractive packaging. This range gives a youthful perception to the brand and increases the cool quotient of the brand. This range of ice creams has helped Mother dairy to position itself quite well in the minds of its target consumer. Page | 16 3. 2. 3 Targeting the Children Lic lolleez, a popular mother dairy brand are a big hit with children. Lic lolleez are available in many different exciting flavours like mango, cola, orange and gol gappa. To encourage parents to purchase them, Lic loleez are now available with a healthy dose of vitamin C. The company claims that a single Lic lolly bar meets 20% of body’s daily Vitamin C requirement. Page | 17 3. 3 POSITIONING In marketing terms there is no such thing as a product or service that exists by itself in space, independent of consumer. For a product to exist it must find a place in an individual consumer’s perception of the world of products around him or her. And this perception is subjective, governed by the individual consumer’s values, beliefs, needs, experiences and environment. This is the core thought behind brand positioning – the idea that each brand(if at all noticed) occupies a particular point or space in the individual consumer’s mind, a point that is determined by that consumers perception of the brand in question and in its relation to other brands. 3. 3. 1 Positioning of mother dairy ice creams Mother Dairy wants to get into bigger markets and have bigger shares in those markets. The cooperative is also expanding its product portfolio further to match rival offerings – particularly those of Amul. For the first 22 years of its existence, liquid milk was the only dairy product that Mother Dairy offered. It was in 1996 that it came up with ice-creams. Mother Dairy has positioned itself in the market with the promise of the â€Å"Real Good’ factor. The brand assures the delivery of real goodness of milk, fruits, nuts and other ingredients. Mother dairy uses natural ingredients and delivers high product quality. New flavours are periodically introduced in the market. Page | 18 3. 3. 2 Determining a Competitive Frame Of Reference Choosing the most advantageous competitive frame of reference is a very important part of brand positioning. It defines which other brands the brand competes with and therefore which brands should be the focus of competitive analysis. The ice creams market was an emerging market in India, witnessing the entry of numerous players. The national scene was dominated by Hindustan Lever with its Kwality and Walls brands, accounting for about 45 percent of the market. GCMMF was the other national player, with about 30 percent of the market. There were, in addition, very powerful regional players such as Vadilal Ice Creams in the Western India who commanded substantial (in excess of 30 percent) of the regional market shares. Ice creams were largely promoted through local promotions, hoardings (billboards) and advertisements. 3. 3. 3 Channel Differentiation Mother dairy has partnered with DELIVERY ON CALL to provide home delivery of its products in Noida. Mother Dairy has booths all over Delhi-NCR, but the value proposition that Delivery on Call is pitching is that those at the booth don’t deliver products to consumers – consumers typically have to go and buy products from Mother Dairy. Delivery on Call aims to provide the direct to home channel for Mother Dairy’s products. People can sit at home and order from home instead of visiting the booths. 3. 3. 4 Product Differentiation While Mother Dairy still may not have a product portfolio as large as Amul, which is also expanding across the country in a big way and is a much bigger player, its doing its bit. Mother Dairy says the idea is not just to enter new markets, but to do well in those markets which mean bigger market shares in the different product categories in whichever market it is present. The drivers will be value created through quality of the offerings as well as innovations in products. This will, of course, be backed by relevant marketing and promotion campaigns. Mother Dairy is bringing in mass Indian flavours which are building up in terms of absolute percentage of contribution. Their attempt is to make the taste experience in ice creams as familiar as possible so as to increase consumption. Take the case of curd. It started off very slow but today, Mother Dairy claims its growing at close to 60 per cent year-on-year in Delhi. Here again, the Indian flavour formula seems to have worked. If the offering fits well with the Indian consumer, the resistance is lower and acceptance more. Even in ice creams, Mother dairy has launched many Indian flavours specially for the Indian taste buds like shahi meva malai which is a mix of kheer and basundi flavour of ice cream, thandai flavour, rasmalai flavour and golgappa flavoured ice candy. Page | 19 3. 3. 5 Value Proposition Made from rich, creamy milk and superior ingredients, Mother dairy ice creams guarantee a delectable taste experience and are made of milk fats as opposed to frozen desserts. 3. 3. 6 Brand narratives and storytelling Nowadays, more and more companies are positioning their brands with compelling brand narratives, and so has Mother dairy. Mother dairy aims to become a â€Å"lovemark†. â€Å"Lovemarks† are brands that have evolved from a place in the market to the heart of a culture. With the power of love they create life-long emotional connections. With the help of a nationwide multi media campaign Mother dairy wants to make the consumer fall in love with the brand and build an emotional relationship with her. Mother dairy ice creams launched advertisements along these guidelines with the tagline â€Å"Life is Real Good†. The ad is a montage of real situations with which one can correlate to. Another ad revolves around a couple in a plush living room enjoying Mother Dairy’s Classics. The film captures the romance between the product and the couple. These ads try to position the brand in the mind of the consumer. Mother dairy has been successful in creating an emotional connects with its ‘Maa Jaisi Koi Nahi’ campaign. The dairy brand emphasizes how children take their mothers love for granted. The brand reminds kids of what mothers go through just to keep them happy, without ever expecting anything in return. It reiterates that the least the children can do in return is to drink a glass of milk today, so that tomorrow when they grow up they can take care of their mothers. The campaign glorified a mother’s love and thus created a direct connect with the importance of ‘the’ woman of the house. Mother Dairy invited consumers to design the new pack for its milk to increase engagement with the brand. This helped the brand team and the creative team immensely to understand from the consumer what they think of our brand. 3. 3. 7 Proposed Strategy of the Brand Consumers must understand what the brand stands for, but Mother dairy Ice creams has failed in doing this. The idea does not come out very clearly in the advertisements. However people will have a craving for eating ice cream after watching the ad but why should one prefer Mother dairy instead of Amul or Kwality walls . There is no reason for the consumer to prefer Mother dairy over its competitors. Mother dairy ice creams do not have any strong point of difference which can differentiate it from its competitors. Point of difference are attributes or benefits that consumers strongly associate with the brand. Mother dairy needs to have a very clear Brand Mantra or what we call core brand essence. Page | 20 4. MOTHER DAIRY ICE CREAM – BRANDING STRATEGY Branding Mother Diaryâ„ ¢ is recognized brand due to its presence and share in the market. It has wide variety of products milk, dairy products, fruits, vegetables, beverages, frozen food, and icecreams. Mother Dairy Ice-creams Mother Dairy decided to leverage a new brand with existing brand name i. e. they started new sub- brand as Mother Dairyâ„ ¢ Ice-Cream. The company started marketing ice cream sector with having company’s name as the brand. After developing and gaining some market share the company started segmenting their target market. According to the target market the company came out with different brand which will associate with the respected markets. The segmentation of the market was mostly done on the basis of age group first children, second youth generations and third above them. To attract this market the company came out with brand name that will be associated with this age group and sense of belongingness will be generated. Brands Lic Lolleez The target market for this brand is children. The brand name itself promotes the products i. e. lolleez (candy bar) which are famous among children. As the target market is children, the buyers for the products are mostly their parents so they branded Lic Lolleez with goodness of â€Å"Vitamin C†. Chillz The target market for this brand is youth generation or teenagers. The Chillz range reinforces the hip and youthful imagery of the brand and also drives in the point that Chillz ice creams are an integral part of fun activities that youth indulge in. â€Å"Summer time its Chillz time† tag line associated with Chillz. Classics The target market for this brand is group of people, family or friends. The Classics are further differentiated into three groups Fruit, Indian, and Western. The positioning of the Classics is done by ingredient, in Fruit Classics – 100% natural flavour ice cream with real fruit pieces, in Indian Classics – Traditional Indian flavours with Premium nuts, and in Western Classics – Exotic and western flavours of international standards. Page | 21 Dietz Dietz is a sugar free ice cream brand. As a sugar free the target market for the brand is diet conscious and a health issue person. The milk fat in Dietz is 75% less than usual ice cream and low on calorie. The brand intends to delight the health conscious consumer by providing them a hard to refuse option that does not compromise on taste and experience normally associated with regular ice cream. Branding Strategy Even after launching these brands company decides to brand their product in Corporate Umbrella or Company brand name, to distinguish from competitors the company uses its own name Mother Dairyâ„ ¢ Ice-cream. Page | 22 5. MOTHER DAIRY ICE CREAM- PRICING STRATEGY There are several pricing strategies that a business can use: Cost based pricing this can either simply cover costs or include an element of profit. It focuses on the product and does not take account of consumers Penetration price an initial low price to ensure that there is a high volume of purchases and market share is quickly won. This strategy encourages consumers to develop a habit of buying Price skimming an initial high price for a unique product encouraging those who want to be first to buy to pay a premium price. This strategy helps a business to gain maximum revenue before a competitor† product reaches the market. The pricing strategy used by Mother Dairy is the second one, which encouraged the consumers to develop a habit of buying. Clientele The price of your ice cream gives your customers information about how you see your product and what type of target market you expect to buy your offerings. In the case of Mother Dairy, more than 96 percent of the total sample used in survey found the price nominal or in par with the competitors offering the similar products. The Market An ice cream pricing strategy should be based not only on the demand and typical pricing for the type of ice cream being offered, but also on market conditions in general. Mother Dairy positioned its ice cream as an everyday treat and not as an artisan luxury as this is evident from the product offering which is in the middle range or â€Å"just right† buy. The strategy they used is Value Pricing which bridges the gap between the economic and luxury as they sell through ice cream carts and low end ice cream shops rather than high end shops. Page | 23 6. MOTHER DAIRY ICE CREAM DISTRIBUTION RETAILING STRATEGY Distribution Network Mother Dairy Plant LAD Retailer Consumer *LAD is Local Area Distributor The packaged milk is distributed via the distributor network throughout the city. Mother Dairy follows a typical FMCG distribution model to reach to the consumers for its ice creams. They have extended the brand reach and depth to stimulate consumption using traditional retail, their own vending carts, own exclusive booths and kiosks in high throughput locations etc. This year they have also invested disproportionately on asset placement both in retail and vending to drive growth across all geographies and reach out to a larger chunk of consumers. Page | 24 Carry and Forwarding Agent The above mentioned distribution channel and retail channel is same in the area which is in close vicinity of the plant area, For E. g. The Mother Dairy plant in NCR is responsible for the coverage in Delhi, Faridabad, Gurgaon, Ghaziabad, Rohtak, Meerut etc. But when plants are very far located from some regions, one more level of distribution comes into the scene which is in between plant and the LAD and is known as CNF Agent. Mother Dairy Plant CNF Agent LAD Retailer Consumer Page | 25 CNF Agents are generally contracted agents of Mother Dairy where the ownership of the products still belongs to the mother dairy. These CNF Agents are responsible for the transportation of the products from plant to the storage facility, storing it for the time till the LAD or retailer asks for the product and transportation of product from storage facility to LAD or retailer. These CNF agents charge around 2% of the total product rice. E. g. The Mother Dairy plant in NCR is responsible for the supply in Western Uttar Pradesh region where they have around 6 CNF agents. Now these 6 CNF Agents are responsible for the distribution of ice cream from plant to LAD’s in UP. Modern Trade Ice Cream in India Modern trade consists of hypermarkets and supermarkets that retail FMCG. But ice cream in India is never considered as an item under the basket of bulk purchases. This is the reason that ice cream companies choose locations in the residential localities where people decides to buy the ice cream after seeing a counter or a mobile unit/kart. Retailing of the ice cream through mobile units is the best channel when it comes to Mother Dairy. In my personal chat with one of the Area Sales Manager of Mother Dairy ice cream (who looks after the sales in Cannaught Place and India Gate region in Delhi) I was told a very interesting fact that CP and India Gate are highest selling point for ice creams in India. Now on my further drill I found that Mother Dairy has only one retail store at India gate and has around 150 mobile units and this is the reason that they are the leader in selling ice cream at these two points where they take 85-90% of the total sales as they are saving rents and outlets maintenance cost which their competitors can’t avoid. Recent Major Development Keeping in mind the benefit of the direct selling, in NCR region they have partnered with the Noida based E-Commerce Company ‘Delivery on Call’. Mother Dairy has booths all over Delhi-NCR, but the value proposition that Delivery on Call is pitching is that those at the booth don’t deliver products to consumers – consumers typically have to go and buy products from Mother Dairy. Delivery on Call aims to provide the direct to home channel for Mother Dairy’s products. People can sit at home and order from home instead of visiting the retail stores. Page | 26 7. MOTHER DAIRY ICE CREAM – ADVERTISING STRATEGY TVC To tap its target audience Mother Dairy came out with TVC, one TVC for each sub-brand and one showcasing its range of ice-cream where all the four sub-brands are shown and the TVC rides on the thought that â€Å"Life is Real Good†. The TVC capturing all the sub-brands is tagged as Range, it captures real slice of life situation and brings Mother Dairy alive through these moments. It’s a montage of real situations which one can correlate with; cateri

Tuesday, November 26, 2019

Please Base On My Existing Writing To Change It Fluently To Be A Piece

Please Base On My Existing Writing To Change It Fluently To Be A Piece Please Base On My Existing Writing To Change It Fluently To Be A Piece Of Formal Academic Writing – Essay Example Sociology Sociology Mystery Shopper Mr. CC Graduated at in the of the Arts London and Gemological Institute of America. Adiamond consultant, GIA accredited Jewelry professional, GIA jewelry designer. Mystery shopper is a project to perform specific tasks such as purchasing a product, asking questions, registering complaints or behaving in a certain way. The reason for setting up this project is to provide detailed reports or feedback  about their experiences. In order to complete the task, everyone should have their position and unite together and try to find out their teammate’s talent and let them understand the importance of getting involved in such a task. B. CURRENT PROBLEMS The current problems are that the Human Resource Managers in Macau find it hard to employ local workers. Treat the others with heart, faith and purity because a leader is supposed to motivate others and give them ‘HOPE’. C. PARTNERSHIPS – how is the leader looking for external s upport?The leader is supposed to find out employees who have potential and support their professional jewelry training in Gemological Institute of America  campusD. SUGGESTIONS What suggestions would s/he have for the college students interested in having an impact on the issue? How does s/he define leadership and service? Does s/he see them as connected? He/she suggests that leadership and service requires one to learn from mistakes, make more practice to become perfect. Its not their pain youre afraid of. Its yours, Charles. And as frightening as it can be, that pain will make you stronger. If you allow yourself to feel it, embrace it. It will make you more powerful than you ever imagined. Its the greatest gift we have: to bear their pain without breaking. And it comes from the most human part of us: hope. Charles, we need you to be hopeful again.  E. RESOURCES – where else should students look for assistance, help or ideas?What other resources (organizations, web sites , readings) does s/he recommend? The past: a new and uncertain world: a world of endless possibilities and infinite outcomes. Countless choices define our fate: each choice, each moment, a moment in the ripple of time. Enough ripple, and you change the tide... for the future is never truly set.  I suggest students to be involved in Student Magazine as it is a useful academic platform for them to identify and explore more about the sociopolitical issues.

Friday, November 22, 2019

Why Healthcare Jobs Are On The Rise

Why Healthcare Jobs Are On The Rise The health care industry is booming and will continue to do so for the foreseeable future, offering good pay and job security. The expansion in health care jobs is due to several reasons. Those interested in pursuing a career in the healthcare field can find many opportunities for employment. The reasons for an increasing number of workers in the field is twofold. SEE ALSO:Â  Top 5 Overlooked and Rewarding Healthcare CareersIncreasing Job Opportunities in Health CareAccording to the U.S. Bureau of Labor Statistics, the need for qualified health care workers in different sectors will increase by 19 percent by 2024. There are already 18.9 million individuals employed in the healthcare field, which is almost four million more than in 2005. This increase in the need for healthcare workers outpaces all other professions. Healthcare workers, as an average, also show a higher median income than other professions.America’s Aging PopulationSince the baby boomer generation started reac hing the age of 65 several years ago, the number of older Americans who require health care services has increased exponentially. In addition, life expectancies have jumped considerably. By 2050, men are expected to live to 80 and women to 86, according to Everyday Health. This increase of the number of senior citizens with longer lifespans adds to the need for health care workers across the board. In addition, as current healthcare worker retire, replacements are needed. From senior retirement homes and nursing centers to physicians, pharmacists, rehabilitation services and other workers, opportunities will expand for health care positions.More People Have Health InsuranceThe Affordable Care Act has allowed millions of persons to enroll in health insurance plans. Medicaid has also expanded in many states, allowing those previously without health insurance to be covered. Individuals can no longer be refused insurance coverage due to pre-existing conditions. This expansion lets many previously uninsured individuals seek health care treatments and adds to the need for healthcare workers.Health Care JobsAlthough all healthcare jobs are expected to grow over the years, the following jobs were chosen as some of the best jobs for growth outlook by 2022, according to a 2015 report on one website that rates jobs. These include audiologist, expected to grow by 34 percent, dental hygienist by 33 percent, dietician by 21 percent, physical therapist by 36 percent and medical records jobs by 22 percent. Other healthcare jobs are following suit in hospital, clinic and physician offices, home healthcare, nursing and assisted living situations and other areas.Healthcare jobs are growing, and it can be a good time to get into these professions for steady employment in the future. TheJobNetwork conducts job searches for you and sends listings to your email in the form of alerts, so you can choose the right job for you. All you do is fill out your qualifications and job interest s to sign up with TheJobNetwork, and you are on your way to a new job.

Thursday, November 21, 2019

Homesexuality Essay Example | Topics and Well Written Essays - 250 words

Homesexuality - Essay Example n in the year 2006, the pension protection act gave protection to same sex couples and workers who choose to leave their retirement benefits to people who were not their spouses. As of September 2014, only 9 states have outlawed same sex marriages, and another 10 states that are awaiting court decisions. The other states (majority) have legalized gay marriages. Homosexuality was some time back branded as sexual deviancy. Sexual deviancy in this case is used to describe something abnormal. Hence homosexuality was branded as something abnormal and against the norms of the society. This is, however, is not the case anymore. As of the year 1960, homosexuality was illegal in all the American states. This has changed with time as only today 9 states have completely outlawed homosexuality. This shows that the society is embracing same sex marriages and not branding homosexuals as criminals or people who are mentally challenged. Therefore, I think that homosexuality is departing from

Tuesday, November 19, 2019

Advertising S.C.O.R.E Article Example | Topics and Well Written Essays - 750 words

Advertising S.C.O.R.E - Article Example It somehow convinces us, that apple was the source for humankind’s knowledge and wisdom. It gave humans the priority to rule over the world otherwise the scene would have been different, if animals could have used it first. There’s no doubt about the creativity of Warren Brown and Simon Langley, the creative directors who came up with this fascinating and astonishing idea to support a brand with a historical and religious event of such an impact. The revolution of human kind came from the realization. Knowing their needs and ways to acquire them propounded success. The simplest feature of it was the human nature connected through natural world. Showing all the early Earth life signifies the fact that the brand represents and early and mutual bond with the habitants of Earth. More to it, it depicts the natural ways of acquiring and producing the product and the easy accessibility to its customers. Through this simple idea the ideology of â€Å"5 seeds† can be understood and is conveyed well to its customers. The creativity of the idea can be calculated through its magnificent beginning. The captivating start fills curiosity into one’s mind and leaves a ravishing effect. The selection of location and the artists in it brought life and color into it. The mud all around could be related to ignorance and underdevelopment also."5 seeds† believe by bringing apple cider in the area. They have given flavor and knowledge of a new apple. The fight for the right is shown by showing the lady reach the apple and the birds protecting their one essence. The availability is again portrayed through a proper channel and plus promising a secure and clean way to it. Originality is one key element in the success of any promotional mean. There’s no doubt about it the idea contained historical and religious elements in it and convinced the

Sunday, November 17, 2019

Self-esteem and Teen Girl Flips Essay Example for Free

Self-esteem and Teen Girl Flips Essay Sixteen year old Fathima looks at herself in the mirror. She studies her body along with her face and thinks she is extremely ugly. She looks at the television and a popular celebrity appears on the screen with a beautiful face and body. She compares that person to how she looks. She says to herself, Why am I so ugly? Why am I so fat? I want to be beautiful! Good day to one and all. My topic for today â€Å"Celebrities and how they impact on teenagers lives. Living in a technological era, we have access to the tabloids more than ever before. There are television sets, magazine covers, Internet blogs, and movies screaming to be read and watched. When a life of parties, short-term relationships, drugs, and alcohol are leading celebrities like Britney, Paris, and Justin to spiral out of control, you would think that their lifestyle is not ideal. But, fans of these stars disagree. Now, in an age where we have more contact with celebrity gossip than we have ever had, we are faced with a question: what are the effects that superstars have on our youth? . Every day there are more and more stories and pictures on the Internet of the illicit activities of celebrities. Teens see these people partying, drinking alcohol or doing drugs, and they think they should too. This sends the message to teens that in order to have fun or be cool, you have to use these substances. Teens may begin to think that it is no big deal, and this can cause serious problems leading to drug and alcohol addictions, risk-taking behaviors, and even death. The use and abuse of drugs and alcohol is not the only dangerous celebrity influence for teens. Some of the most common problems that occur are issues with self-esteem for teens, especially teen girls. When a teen girl flips through her favourite fashion magazine, she is inundated with pictures and articles revolving around the erroneous belief that celebrities are perfect. The air-brushed pictures, workout and diet tips, and pin-thin models can cause body images issues for teens. In trying to make themselves look like the pictures that they see, teens can cause real damage to their bodies. Working out too much or not eating enough can lead to an eating disorder, such as anorexia or bulimia. Many teens are like Fathima are strongly affected by celebrities. Popular celebrities are always shown on the covers of magazines and on television for teens to view. They look glamorous and beautiful, causing teens to want to be like them. Many teenagers look up to these role models but most of these popular beauties affect teens negatively. They go through extreme measures to become thin and are afraid of gaining weight. Teens also think that by becoming thin they will look beautiful and become popular. Many teens have low self esteem and become quickly swayed by the celebrities looks. So many times they forget that they are beautiful the way they are. They want to look perfect. Either their nose is too big or theyre not skinny enough. These small imperfections cause teens to look at the celebrities and envy them. They strive to lose that extra kilos, but end up losing more than enough. If something cannot be done to make that tiny imperfection better, it leads to dangers, such as suicide. Teens should appreciate the way they look already and be grateful. Many children who face hardship and live with poverty arent even able to look ‘cool if they wanted to. While it is almost impossible to completely remove any negative celebrity influence from your life, you can lessen the effects of celebrities and the media by seeking out positive role models in real life who you can aspire to be like. Try to find people who exhibit qualities you would like to have, such as honesty, optimism and perseverance. It can also be helpful to try to take the focus off of your appearance as much as possible. Remember, that you are not defined by what you look like. What really makes up a person is how you act and treat other people. Thank you.

Thursday, November 14, 2019

Comparing and contrasting Jane Eyre to Lord of the Flies :: English Literature

Comparing and contrasting Jane Eyre to Lord of the Flies The children's childhood in 'Lord of the Flies' is similar to Jane's in 'Jane Eyre' e.g. just like the boys, she is scared of something that may not be real. Jane is afraid to go into the 'Red Room', when Jane is told that she must go to the Red Room she says 'O Aunt! Have pity! Forgive me! I cannot endure it - let me be punished some other way!' She is afraid of the ghost of Mr. Reed who died in the room a long time ago. She has never seen the ghost but she is still afraid of the possibility that it might be there. This is similar to the boys in 'Lord of the Flies' who are scared of the 'beast' that inhabits the island their plane has crashed on, even though none of the children have seen it. In both of these incidents the children are afraid of something in their heads. Jane is different to the boys in 'Lord of the Flies' because the boys go looking for the 'beast' to prove that it does or does not exist. Jane doesn't even want to go near the red room and is quite happy to forget about the possibility of a ghost. Jane is disliked by the people around her (the Reeds). This is just like Piggy in the way that they are both disliked by the people around them. They have nowhere else to go so they must endure the agony of being hated. Jane reads a lot of books and in 'Lord of the Flies', when the boys first arrive on the island they compare their situation to the books that they have read i.e. Coral Island. In 'Jane Eyre' Jane hates the place that she has to live in and wishes that she could go and live somewhere else. Her knowledge of what she has read and how much imagination she has is shown here because in the book she wants to go and live in Lilliput or Brodingnad. The boys on the other hand love the place that they are in at the start - the prospects of no adults to control them are endless, but when the order the Democracy they created falls through, they begin to hate the island and wish to leave. The only adult relationship in 'Lord of the Flies' is very brief, it is between Ralph and the Navy Officer who has come to rescue the boys from the island. The officer does not understand Ralph or what has happened on the island.

Tuesday, November 12, 2019

Nectar In A Sieve & Don’t Be Afraid Gringo

The relationship between core and periphery nations can be observed by looking at the experiences of the people in the books, â€Å"Nectar In A Sieve† by Kamala Merkandaya and â€Å"Don't Be Afraid Gringo† by Media Benjamin. In both the books Rukmani and Elvia narrate the changes caused by the various stages of capitalism brought by Great Britain in India and by the United States in Honduras respectively. The core periphery relations between these countries lead to many societal problems and these two women deal with these problems, especially the issues pertaining to land and education. In both Rukmani and Elvia's case land was the most important resource required for producing staples, which was used as a source of revenue and food. Education, in this context refers to the level of awareness people had about the influence of core countries on the peripheral nations and how the people viewed this dependency. Rukmani and her family lived under a feudalistic system and the arrival of the British tannery resulted in segregated industrialization in a rice farming village which led to family disintegration, abuse of power and land and to a minor decrease in feudalism. It also led to a shift from peasantry to proletariats. Elvia lived in a semi-feudalistic system in Honduras with highly unequal distribution of land and wealth. The whole of Honduras, including various institutions like the Government and the church were under the influence of the U. S who with their political and economic influence used Honduras for the extraction of resources and also for its own political security in the North American continent. In â€Å"Nectar In A Sieve† Rukmani was married to a tenant farmer called Nathan who worked on rice fields and earned his livelihood by selling his harvest to the landlord. He did not have his own land and so whatever he earned went towards paying for the rent on land. Most of the villagers there, including Nathan were tenant farmers who produced for their own basic needs and not for the market. The village put up a leather tannery in Rukmani's village whose arrival led to segregated industrialization and also to a change in feudalism. Rukmani and the whole village's life were affected, as their village became a â€Å"growing town† (Merkandaya 50) The tannery owners bought the land from the landlords and paid good prices for it. This segregated industrialization weakened the unification of the village and caused great turmoil for everyone, especially Rukmani and her family. It disintegrated her family by creating a need for her sons to go work in the tannery. The expansion of the tannery also led to a loss in user rights as many people, including Rukmani and her family was kicked off the land they used to live on for years, with nowhere to turn to. Thus they were forced to go to an urban city and become proletariats. Arrival of colonialism in the village led to capitalism, while keeping the feudalism intact. Though both systems worked simultaneously, capitalism slowly outdid feudalism as the tannery â€Å"grew and flourished and spread†(51), it got the power and became economically prosperous which allowed the expansion of the tannery. Capitalism in the village changed some of the villagers from peasants to semi proletariats as they started working in the tannery. On the other hand the cost of living went up and so did the level of poverty due to partial urbanization. The tannery extracted the resources using cheap and surplus labor and repatriated the profits for capitalistic accumulation and deprived the village of if. In â€Å"Don't Be Afraid Gringo†, Elvia Alvarado talks about the lives of the â€Å"campesinos† living in Honduras. She was a poor peasant living in a rural village and belonged to a very poor family that could never own land. Most of Elvia's life revolved around social work and helping the fellow campesinos who were facing harsh times due to the influence of the core. Elvia was proactive and resisted to changes brought about by the powerful elite of their society. So her primary job was to recover land which rightfully belonged to the campesinos but was in the hands of a few elite who were using it for their own benefit. Education as described later in the essay created awareness about the injustices done by the powerful elite and helped in her fight for recovering land for the campesinos. The campesinos depended on land, as it was the primary source of food and revenue. Staples produced in Honduras were exported to the U. S markets at very low prices. The U. S had also monopolized capital by bringing technology into Honduras but this was only being used to extract resources. This resulted in unemployment as automated machines as in the case of the banana companies replaced manual labor. Honduras was under a semi feudal mode of production with an unequal distribution of land. Although capitalism was present in urbanized areas, most of the land was under feudal control with peasants fighting for land which was taken away from them. The government did not â€Å"do anything to make the campesino's life any easier. â€Å"(Benjamin 25) The rural areas did not have god transportation and bringing the harvests to the markets was very difficult. Campesinos without land worked â€Å"as day laborers, either for a landowner or for another campesino†(Benjamin 20) for minimal wages. U. S using its influence on the Honduran government and the local elite extracted some precious resources like coal and precious gems and the profits associated with them were never reinvested in Honduras. The U. S also used Honduran land for maintaining regional security. Using Honduras strategic position in Central America, they established military bases and sent troops to Honduras to help government maintain internal control. The societal issue of education brought about by the core periphery relationships in both Rukmani and Elvia's life, in this context deals with the level of awareness both women and their respective societies have about the influence of core nations and their dependence on them. Although Rukmani was semi literate and could read and write, she was not well versed with what was happening around her. She was a very passive resistor and never offered any resistance to the development of capitalism. She foresaw the implications of capitalism by the arrival of the tannery and the dependency associated with it. Therefore she wanted to give all her children education because she knew education was the only thing that could make her children realize the effects of dependence on core. Her suffering along with the suffering of the other villagers shows the lack of awareness they had about the harmful effects of the British colonization. Elvia only received proper schooling till the second grade and so she was basically illiterate but she always had the inclination to learn. As she grew up, she became aware of the harmful effects of Hondurans' dependency on the U. S and how capitalism from the part of the U. S in Honduras was robbing the resources out of Honduras. Although she never had proper schooling, the eagerness to learn about the current affairs made her more and more inquisitive. Elvia took some courses with the church and then started working as a social worker that traveled to different places and created awareness about general issues pertaining to their lives and society. She also took some courses from the Agrarian Reform Institute, which greatly improved her writing skills. Later on in her life, when the church also influenced by the Honduran government that was under the influence of the U. S reduced the support to her group, she became independent and began educating and organizing the campesinos to fight for their rights. She began recovering land that belonged to the campesinos but was in the hands of the elite. Her knowledge of the Agrarian Reform Laws helped her fight with the government for the injustices done to the campesinos. She was thus able to recognize monopoly capitalism by the U. S as being the cause of poverty in Honduras. Looking at the argument presented in this essay it can be seen that both Rukmani and Elvia's lives were greatly affected by the effects of core periphery relations and they faced great problems with issues of land and education.

Saturday, November 9, 2019

Personal Constructs Theory Essay

Kelly offered a fresh and enlightening means of understanding human psychology. He presented personal construct theory as a complete, innovative and elaborated abstraction of how people make sense of their world and themselves. It is unique since it can be seen as metatheory, a theory about theories. It holds that people anticipate events by the meanings or interpretations that they place on those events. Kelly called these interpretations personal constructs. His philosophical position, called constructive alternativism, assumes that alternative interpretations are always available to people. Simply, it means that our interpretation of the future are subject to revision or are bound to change. In this manner, a person construe their world from different angles and whatever that angle is, it may not be the right angle in the future. Kelly believed that people construe events according to their personal constructs rather than reality. He also postulated that a person is, in some way, a scientist or vice versa. People generally attempt to solve everyday problems in much the same fashion as scientists; that is, they observe, ask questions, formulate hypotheses, infer conclusions, and predict future events and because scientists are people, their pronouncements should be regarded with the same skepticism as any other data. His assumption was human behavior is shaped by the way people anticipate the future and the constructions made earlier are replaced later in life. Accordingly, it is somehow true to myself. In the simplest experience, when I was in elementary, I wanted to become Pharmacy no matter what it takes or how long will it take. My perception was to go to college earning a pharmacy degree which in essence is the construction I made personally. Then, I went to high school, unexpectedly, I changed my mind. Even though I hold on to my dream of being a Pharmacy, I wasn’t able to reach that because I’ve changed, my wants change. As to the 11 Supporting corollaries postulated by Kelly such as (1) Construction Corollary, a search for repeated themes – replications (2) Individuality Corollary, individuals differ from each other in terms of how they interpret events (3) Organization Corollary, constructs are interrelated and subsuming (4) Dichotomy Corollary, constructs are bipolar and finite in number (5) Choice Corollary, movement in a direction which elaborates the construct system and leads to definition or extension (6) Range Corollary, a construct is applicable for a range of events (7) Experience Corollary, systems change through validation and invalidation (8) Modulation Corollary, permeability of constructs allows the assimilation of new events (9) Fragmentation Corollary, sub-systems of constructs may not be logically related (10) Commonality Corollary, similarity of others is based on similarity of construing. (11) Sociality Corollary, relating to others is successful when the person understands others construing. Among these corollaries, arising from individual’s experience, I consider Individuality Corollary as very true to myself. Kelly’s Individuality Corollary, which states that a person differ from each other in their own constructions of events, stresses how unique the individual is or how individual differences can be visualize.

Thursday, November 7, 2019

A Good Talent Management Management Essays

A Good Talent Management Management Essays A Good Talent Management Management Essay A Good Talent Management Management Essay The weak economic system has placed on the forepart of the phase endowment and accomplishments direction, with a return to basicss and a rigorous attachment to a direction focused on the employees accomplishments. Unsurprisingly, employers put more accent on an addition in productiveness in order to acquire the best from their employees. Make more with less in order to optimise their return on investing ( ROI ) in human resources. If this pick was surely hard for some, it is at that place a positive tendency for the industry and concern. The accent has besides been placed on the ability to account for the aims, the public presentation indexs and the quotas of the company with regard to each point internally, from public presentations up to profitableness. An increased integrating and economic systems of scale undertakings were besides highlighted in human resources. For illustration, package enlisting and public presentation direction were traditionally purchased individually on a need footing. In many instances, girl companies or offices in the other states had each disparate solution, and they were pull offing it locally in a standalone manner and frequently non without troubles. Technologically, many suppliers of talent direction solutions have managed to beef up themselves through amalgamations and acquisitions. At the same clip, the theoretical account of package provided as a service or SaaS ( Software as a Service ) is at the phase of adulthood, easing the deployments and the disposal of these merchandises. All these integratings have had a snowball consequence, hiking the demand for scalable planetary solutions that can be integrated into concern procedures. In the hereafter, three macroeconomic tendencies will probably impact the country of talent direction: the ripening of the paysheet, the deficit of skilled labor in certain industries and the war for endowment, at a clip when economic systems are out of recession. More than of all time, we now need endowment suited to our hereafter needs. CEOs are looking for a long-run vision of their demands, and for human resource plans in critical countries. Such alterations lead to three major tendencies in research of endowment to the hereafter: work force planning, societal and nomadic acquisition, every bit good as the societal enlisting. Companies rely less on inherent aptitude for determination devising in human capital. Analytic and proficient informations utilizing information and grounds allow directors to do more informed determinations about their work force at each phase of the endowment direction rhythm, which includes: enlisting, choice, integrating through leading development and sequence planning at goings. An empirical attack to human capital, based on informations, is indispensable for companies in order to extenuate hazards and to do a more efficient allotment of resources where they are deficient in figure. With the retirement of many of their employees, companies are get downing to lose really big accomplishments. As a consequence, concern leaders focus on current employees to find the qualities necessary for the leaders of tomorrow, by seeking the desired profile and what must be done to guarantee its success. This sort of attack puts under the limelights the solutions of Workforce Planning and Workforce Analytics. The construct of designation and leading development is non new. What is new, this is the fact that companies define resources, create services and preparations dedicated to the early sensing of these profiles with high potency, and so develop agencies to guarantee their development every bit efficaciously as possible. The other rise stars are systems of peer-to-peer acquisition ( developing systems between homologues ) and the engineerings leting for societal and nomadic preparation. The convergence of societal media and progresss in engineering preparation, adopted both by persons and big companies, gives a encouragement to larning as a whole. The invention is non the lone vector to force societal acquisition ; there are besides the mass of societal tools, appliances and manner techniques, now widely accessible and rooted in mundane life. While organisations engage in societal media on their workplace, the construct of societal acquisition redistributes the cards in specifying what is possible and how an employee wants to come on and develop professionally. This is a revolution that generates every bit much enthusiasm as frights from employees, depending on instances. Yet, despite initial scruples, proactive companies adopt societal engineerings, trusting truly positive impacts. With the aid of societal media, the vocational preparation lavished can assist bridge the spread between scheme and executing, leting employees to get the accomplishments needed to implement the concern scheme. While a recession appears to be easing, the leaders understand that they can suppress endowments through societal media ; with the aid of schemes like nomadic enlisting schemes of campaigners, societal arbitrage and enrolling executing. This societal enlisting selling, besides called societal recruiting, helps pull younger campaigners. As in enrolling via societal media, it can assist to overhaul the image of the company. The viral nature of societal recruiting enables to happen campaigners, harmonizing to the theory of six grades of separation[ 1 ]. Previously, companies had no pick but to garner disparate solutions. Now, HRIS package and SaaS publishing houses conduct consolidations and integratings, and therefore uncover the immense advantage of enrolling executing platforms. The following coevals attack to engaging the best endowment passes through a recruiting executing scheme on one platform confabulating powers talent attractive force, endowment hiring and endowment choice eng ine. With a moving ridge of qualified campaigners, and which are younger, it must be kept in head that by 2020, the millennian coevals will stand for half of the work force and the bulk of the paysheet. However, with this coevals born in 2000 that is devouring information otherwise than Generation X and babe boomers , companies can no longer be confined to traditional communicating channels such as newspapers and on-line occupation sites to acquire in touch with their hereafter employees. They must make them via societal tools they use every twenty-four hours to pass on, collaborate and interact. The millennian coevals, which uses on-line resources to research, will hammer themselves an sentiment of a company based on its societal media policy. To pull the best campaigners, organisations must follow a consistent and relevant communicating policy. Business demands are behind these bright inventions, at a clip when the universe has eventually realized that human resources are the most valuable plus of a company. A good profile can so take to success. Globalization besides serves as the engine of technological invention. Companies seek new lines of gross and new markets, which requires them to pull off unfailingly rapid alterations related to treating activity while minimising the hazards. Capitalize on human endowment contributes significantly to cut down them. This requires the usage of dependable analytical informations instead than intuitive pick of HR directors or others. Concrete figures coupled with societal and nomadic tools support effectual enlisting. The direction of planetary work forces poses many challenges, including the infliction of common values, consolidate and streamline the direction of distributed squads across the universe, define the rights and responsibilities, and guarantee a grade of regard for diverseness. The companies need to move in a glocal mode, that is to state, both globally and locally. These challenges will go on to drive invention in the societal engineerings, Mobiles and analytics, opening the manner to a better endowment direction, every bit good as to an optimisation of their development.

Tuesday, November 5, 2019

Glossary of Historical Terms

Glossary of Historical Terms All eras of history have their own terms and words unique to them; if you’re lucky, they’ll even be in a language you speak. But the act of studying history has a range of terms too, and this page will explain the historiographical terms used both throughout the site, and the books students commonly need. Read these  tips for writing a history paper. History Terms From A to Z Archive: A collection of documents and records. Archives can be huge and take years to adequately master (or, in the case of some museums, even longer), and they can just be small but deliberate groupings of material. They are the homes of the previous generation of historians but are increasingly going online. ​Autobiography: An individuals account of their life. The auto part means that individual has had major input, if not writing it themselves, but this doesn’t mean the work will be historically accurate. The historian will have to judge that, but it does mean it’s the past as the individual wishes it to be remembered.Bibliography: A list of works, including books, journals, and essays, on a particular subject. Most serious historical works have a bibliography of what was used to create it, and most students and readers are encouraged to use it as a basis for exploration.Biography: An account of an individuals life, written by another person. This might be a historian, it might be a hack selling tawdry rumors and needs to be assessed just as carefully as an autobiography. Book Review: A critical examination of a text, usually including a summary of the work and opposing views. Journalistic book reviews will tend to focus on whether the book is good, academic book reviews will tend to place the book in the context of the field (and whether it’s good.)Context: The background and specific circumstances of a subject, such as an authors lifestyle, or the weather during a car crash. Context is absolutely everything when it comes to analyzing  a document, or setting the scene for your essay.Discipline: The study, or practice, of a subject using a specific set of methods, terms, and approaches. History is a discipline, as is Archaeology, Chemistry or Biology.Encyclopedia: A written reference work, composed of informative articles arranged alphabetically. These can either focus on a particular subject or, in the case of the Encyclopaedia Britannica, on everything. The more an encyclopedia covers, the less depth it tends to have, so volumes specific to your target subject are the goal. History: Either the study of the past or the product of our attempts to understand the past. See ‘the Past’ below for the full explanation.Historian: An individual who studies the past.Historiography: Either the methods and principles used in the study of history or the written result.Interdisciplinary: The study, or practice, of a subject which applies the methods and approaches of several disciplines. For instance, while History, Literature, and Archaeology are separate disciplines, they can be combined.Journal: A periodical which normally deals with a specific issue, for instance, National Geographic. By periodical, we mean a sort of magazine.Past, The: Events which happened previously in time. It might sound strange to have ‘history’ and ‘the past’ meaning different things, but the distinction is important when you remember that all our attempts to narrate and explain earlier events are affected by our own biases and difficulties of time and transmission. What historians have done is used ‘The Past’ as a base point: this is what happened, this is what most people think of as history. Historians then consider ‘history’ as the product of our attempts to recreate the past. Primary Sources: Material from, or directly related to, the past. In History, primary sources are usually letters, records or other documents created during the period that is being studied, such as diaries, legal notices or accounts. However, primary sources can include photographs, jewelry, and other items.Reference Work: A text, usually in the form of a dictionary or encyclopedia which contains facts and information, but not normally discussions.Secondary Sources: Material created by somebody removed from the event being studied - who was either not at the event, or was working later. For instance, all history textbooks are secondary sources.

Sunday, November 3, 2019

The Horse Gallops co for Information mangment system Case Study

The Horse Gallops co for Information mangment system - Case Study Example There are several departments in the company dealing with the various logistics required in real estate. The contractors deal with the building of houses, while the maintenance department ensures that the commercial units are well maintained and operational. The trading and mortgage department deal with payment of the houses and general financial matters, while the general services department deals with serving the customers’ needs. I am the general manager of the Horse and Gallops Company. My role in the company is to ensure that the requirements of every customer are met by the various departments. It is, therefore, my job to link the various departments and ensure that the houses or commercial units are finished in time and as promised. There have been several complaints from customers that these departments are not linked and one has to jump from office to office to solve their problems. When it comes to payment there is also a disconnection between an individual who has to pay cash to the various departments. This problem is especially common when a customer wants more than one partition. Shaping of new businesses means latest threats for the businesses. New trends in Horse and Gallops are frequently employed to curb these risks. With the growth of the business, purchasing and developing innovative technological keys that cater to dangers that did not exist in the company when it was established should be enhanced. As different parties respond differently to unlike hazards, this enables them to set security aims. Understanding security perils is an extremely crucial step for organizations that want to set up security policies that can prevent future hazards. This approach is also called Threat scrutiny. It simply entails on pointing out the assets at risk, plus the evaluation of potential dangers on them. This is the most faced threat by most of today’s companies. The emerging and constant